The Paddle Games is a pioneering evolution in canoe sprint racing, created to bring the sport closer to people while maintaining simple, efficient, and sustainable logistics. By staging events in vibrant urban centres and striking natural settings, it redefines how and where the sport can be experienced, making it more visible, accessible, and relevant to contemporary audiences.

At its heart, The Paddle Games seeks to generate dynamic media coverage and cultivate a strong social media presence that resonates well beyond traditional sporting circles. Its vision is to showcase athletes as world-class competitors, expand opportunities for investment and sponsorship, and establish canoe sprint as a compelling spectacle for both live and digital audiences.

More than a competition, The Paddle Games is a platform for innovation, designed to enhance the viewing experience, inspire future generations of participants, and extend the sport’s global reach. By blending tradition with fresh energy and storytelling, it aims to secure canoe sprint’s place as a modern, sustainable, and internationally recognised discipline.

Let’s reinvent the game, together!